Bot Traffic : This is an important aspect of SEO. Here we share with you the details of Bot Traffic. You must know what is Bot Traffic and how to avoid Bot Traffic.
What is Bot Traffic
These are significant obstacles while searching for infinite SEO activities. In the past, unsolicited email would arrive in your mailbox. Email service providers have developed filters to block these spam communications. The channels were exceptionally effective at evacuating the problem.
Years later, though, spam found a new target: your Google Analytics account. It is no longer a secret that Analytics data is essential for SEO goals. However, when fake and spammy data reach your website, it becomes extremely difficult to assess the effects of SEO.
This post will inform you about the six various strategies for separating SEO spam traffic that enters your Google Analytics account. In addition, you will understand how to simultaneously enter and separate it in the content.
Read : Invalid Traffic
Why Does SEO Spam Traffic Cause Issues for Websites?
Let’s start with an example to learn more about this topic. Assume that your website receives a respectable quantity of traffic but leaves room for development. One day. You saw a surge, which appears very astonishing.
On closer inspection, you discover that the traffic is false and that your site has been spammed, corrupting your analytics data and preventing you from measuring the effectiveness of your SEO campaigns.
Sites with consistently high traffic and a little bit of spam SEO are acceptable, but smaller sites may pose a significant problem because you won’t be able to conduct a good marketing study because so much of the traffic is fake. The issue is not resolved, as the server load will create a new one. With increasing traffic, the server would become increasingly overloaded. As a result, it will decrease the page loading time of your website and allow the bounce rate to increase, which will harm your site’s SERP rating.
Read: Marketing Growth Hacking
What Generates SEO Spam Traffic?
Bots pose a significant threat to your SEO traffic, despite the fact that some bots, such as GoogleBot, are beneficial to your website’s growth online. There are, however, those that can hack your traffic and steal your material.
So, How Should We Approach This Problem?
Here are six effective ways for filtering SEO spam in Google Analytics.
1) Purify Your Analytical Traffic
The first step to obstruct spam SEO traffic is to filter the Analytics data, so you can determine which irrelevant elements have been eliminated.
Create a new view in your Google Analytics account and label it “bot traffic filter” to get started. It is pretty easy to accomplish-
To expand the “ALL WEBSITE DATA” menu in the right column, tap the “+” icon.
Click “Create a new view” now.
Set the appropriate time zone.
If you adhere to Google’s default time zone, Pacific Time, you will not be able to compare two related things.
Also Read : Lead Generation
How To Avoid Bot Traffic
2) Screen out known bots
As stated previously, you must prevent bots from accessing your SEO traffic. However, what’s even more remarkable is that you can remove them with a button in Google Analytics. It eliminates every known bot and saves you much time and effort. Google updates it whenever it discovers new bots.
In the view created previously,
Navigate to the “Settings” menu
Select “Exclude all hits from known bots and spiders”
Add Referring Spam Sources
Undoubtedly, Google Analytics identifies and blocks recognised bots, but some malicious bots may slip through the cracks.
Open your referrer report prior to classifying your dropping data based on the bounce rate to obtain these new bots. Those with the highest bounce rate should rank highest.
Utilize the advanced filter that enables you to view only sessions that have above a certain threshold; this threshold will vary based on the amount of traffic you receive, but 50 is a good starting point.
Then, examine the list to determine whether websites are worthy of being added to your referral list. You may also find someone there.
Filter out Spam Traffic
4) Establish A Bad Referrer Filter
Return to your new view and add a filter for “Bad referrers.” Try not to do this at the account level, but rather on the view screen, and here is how to create a channel:
To set bad filter referrer, you must return to “new view” and add a “Bad Referrers” filter there. Discover how to make the filter-
1) Select “Admin”
2) Click “View” followed by “Filter,”
3) Choose “Add Filter” and name it,
4) Choose “Custom” following “Exclude”
5) In the “Filter Field” box, select “Campaign Source” and enter the domains that are causing you trouble.
5) Filter Spam traffic from particular nations
When blocking spam traffic from specific countries, it is recommended that you identify the countries that send disproportionately more spam traffic than genuine traffic.
What should one do?
1) Open your “Admin” tab,
2) Make different fresh view
3) Next, click “Filters,” then “+New Filter Button,”
4) Finally, filter or ban all spam traffic from problematic countries.
6) Block Bad Bots
Block Bad Bots
Blocking malicious bots is a difficult task because even a single typo could destroy your website. This is why you should maintain a backup before approaching the server.
For this, you should use.htaccess, and the command is:
- Rewrite Engine On
- Options +FollowSymlinks
- Deny from 18.104.22.168
- Allow from all
Remember that you cannot copy and paste this code since it must be added to your.htaccess file. It’s an amazing method for removing the bot affecting your site’s traffic, and it also prevents bots from accessing your site, so they won’t affect your Google Analytics statistics anymore.