Sales Funnel Template And What Are Sales Funnel : A visual image or representation. It represents the path that a potential client takes as they approach closer and closer to becoming a customer. Here we share with you the important aspects of the sales funnel.
Sales Funnel As A Tool
The sales funnel as a tool assists businesses in understanding and visualising their sales process. They also assist in measuring the overall success of conversions between each level of the funnel.
A sales funnel takes the form of an inverted pyramid. This is similar to the funnels that exist in the actual world and are the inspiration for the metaphor. The size of the audience corresponds to the width of each section of the funnel. The top of the funnel having the greatest width and the bottom of the funnel having the least.
Visitors to a website or users of a mobile app are at the top of the funnel. A sale or other event that converts customers is often at the bottom of the funnel. In this approach, the objective of marketing sales is to generate leads for the sales team. This is done by bringing in as many potential customers as possible at the top of the funnel. Thereafter converting those prospects into paying customers.
Read : Beginners Guide To SEO
The marketing process and the sales pipeline
The sales funnel is fueled by marketing activities that generate awareness and build demand for a product or service. Some examples of these activities include posting on social media. They also include hosting webinars, blogging on topics. These topics are relevant to your target audience, using ad retargeting, or having a strong search engine optimization strategy.
A carefully orchestrated set of activities designed to increase awareness and educate the prospective customer on the benefits of your offering. And then move them toward making a buying decision is what it means to move a customer through the funnel. These activities are intended to move the customer closer to making a purchase decision.
Customers go down through the sales funnel over time. From the point of initial contact all the way to the point where they make a purchase. As they get more knowledge about your product and demonstrate an intention to buy as well as continued interest in it.
Also Read: Revenue Per Visitor
Types of Funnels
Sales funnels can look very different depending on the sector. While the sales funnel for a business-to-consumer (B2C) e-commerce website may just take a few minutes or even just a few seconds. The B2B sales funnel for an enterprise software company may span many months or even longer. There are funnels that have several phases, but there are also funnels that only have two or three parts.
A typical sales funnel for an online retailer would begin with website visits at the top of the funnel. Individuals who add things to their basket and people who visit the checkout page in the centre of the funnel. Consumers who successfully complete the transaction at the bottom of the funnel.
The enterprise B2B sales funnel can take place over the course of several months, with website visitors entering at the top of the funnel, becoming leads by fill A B2B lead might also need additional nurturing to drive awareness in the months leading up to the signing of a contract. This could include activities such as reading customer case studies, downloading complimentary publications, or examining product documentation.
The significance of having a good understanding of the sales funnel
It is essential to have a solid understanding of the notion of sales funnels because this is a helpful model for visualising the customer journey from the point where they first become aware of your brand all the way through the point where they convert.
For instance, a website that sells products online might analyse its customers using a funnel. They then discover that there is a significant decrease in the number of people using the website between the time they reach the shopping cart and the time they actually complete the purchase.
Using these data, the company can then form a hypothesis. They can check as to why this is the case and test ideas for improving conversion rate. They can try by reducing the number of form fields. Also they can try establishing trust with sales, making CTAs more prominent, or offering limited time offers. Alternatively, the company could offer limited time offers.
The organisation will be able to work toward decreasing the number of customers who abandon their shopping carts and increasing the percentage of visitors who make it through the funnel if they put these ideas through controlled A/B tests.
Sales channels are crucial.
Only 10-15% of leads become clients, say experts. Increasing this percentage requires a sales funnel.
Let’s look at some of the primary benefits for your sales process:
Productivity. When you know how many prospects aren’t ready to buy your offering and why, you can better understand your ideal customer and stop wasting time on unqualified leads, enhancing your productivity.
Forecasting improvement. Prospect actions at each funnel level can predict sales success. You can learn how many leads to create sales, etc.
Customer relations improved. With a sales funnel, you can observe what stops prospects from progressing, understand their needs, and develop relationships.
Development insights. Knowing what prospects expect at each sales funnel step helps you improve your product or service.
Profitability. Sales funnels let you resell your goods and enhance your ROI by automating several procedures.
With so many benefits, designing sales funnels will enhance your revenues. Help!
Best Sales Funnel Template
We’ve compiled 10 sales and marketing funnel templates for you to use.
1. Sales funnel product promotion
This funnel template is useful when you 1) want to persuade potential consumers to buy; 2) want current customers to buy more.
Start with a low-cost item to grab their interest. This can be a free trial, demo, or cheap monthly subscription plan.
After a little purchase or sample, you qualify customers and upsell. Offer them an indisputable argument, such as a discounted pricing, and explain how much they’ll save and benefit.
Sales funnel for product promotions
If you’re a startup with a restricted budget and can’t afford paid ads for product promotion, try a product landing page or social media.
2. Sales funnel lead magnet
Lead generation is difficult. A lead magnet sales funnel template will help your inbound-focused organisation. Step-by-step.
First, produce something free to offer website visitors in exchange for their contact information, such as a case study, whitepaper, ebook, or extensive industry report.
Send visitors a “thank you” email with a promised freebie once they provide their email. You can nurture leads with appropriate information and offers.
Sales funnel with lead magnet
3. Launch sales funnel
Product launches can employ lead magnets.
This design begins with an opt-in form that assures your prospects high-quality promo content, such an email with a sales video, in exchange for their contact details.
Next, provide 3-4 informative movies about your product, how it works, and consumer benefits. These films should be valuable to the prospect.
This will assist you create rapport with potential clients so they’re more likely to buy your newly launched product or service.
Launch funnel template
4. Sales funnel webinar
Webinars help sales and marketing professionals create high-quality leads.
First, webinar attendees submit contact info. Next, you send a thank-you email to confirm their interest.
Hold a webinar and send a recording to subscribers. In your follow-up email, invite webinar attendees to check out your product. If it solves their problems, they’ll buy it.
Clickfunnels webinar template
5. Sales funnel demo
This funnel design sells by integrating live product demos to your website. Create a Live Demo page with recorded live Q&A videos and link it to the Subscription page, where you can provide a limited-time proposition to leads who watched the films to the finish.
Live funnel demo
6. High-ticket sales funnel
Selling premium software or consulting services can be difficult. A deal’s price is too high for impulsive buying. In this situation, a well-thought-out sales funnel would help.
First, establish an online event page (a webinar would work!) where visitors can register and give their email addresses.
Send guests a thank-you email with a link to the online event.
The online event should emphasise your product’s worth and benefits and persuade visitors to upgrade.
After the online event, send visitors to a call-to-action page where you won’t pressure them to buy. If they’ve agreed to buy, ask for a little deposit.
High-priced funnel template
7. Sales funnel template Tripwire
Tripwires are low-cost, low-risk offers. The goal is to convert a prospect into a customer and prepare them for a more expensive offer. This should be a valuable product at an attractive price.
Creating a tripwire sales funnel has additional benefit. Even if it doesn’t result in selling a more expensive product then it will fill your email list with new leads.
Tripwire funnel template
8. Social media+email
Increase sales dramatically Social media and email marketing work well together.
Start by inviting your fans to an online event via social media. In addition to a social media post, send an email invitation to your subscriber list.
At the end of the event, redirect visitors to your call-to-action website.
Social+email sales funnel template
9. Custom price plan
This funnel template is for SaaS companies that serve small enterprises with limited budgets.
Start your sales funnel with a product landing page, where potential buyers can select between two CTAs: start using your product by submitting their contact data or get routed to the price plan page.
On the pricing plan page, you may compare pricing options and offer users a personalised plan based on their contacts.
This increases your chances of converting them into clients by reducing their costs.
Custom sales funnel price plan
10. Sales funnel cancellation
This funnel template helps cancelling subscribers. Start with a survey to learn why they cancelled. Then make a tempting stay-offer. This could be for example, a next-month plan discount.